Many people may not realizeexactly what cannabinoids inCannabis are and the fact that there are actually 113 active cannabinoid compounds in the plant. Its these compounds that alter neurotransmitter release in the brainwith the most notableof these compounds beingphytocannabinoid tetrahydrocannabinol (THC) -the primary psychoactive compound in the plant.
Cannabidiol (CBD) on the other hand accounts forup to 40% of the Cannabis plant’s extract. However andwhile Cannabidiol itself would bea cannabis compound that may have significant medical benefits, it does not make people feel stoned as its is non-psychoactive compound. This makes CBD anappealing option for relief frominflammation,pain,anxiety,psychosis,seizures, spasms andother conditionswithout feelings of lethargy ordysphoria. Scientific and clinical research suggests that CBDhas potential as a treatment for a wide range of conditions, including arthritis, diabetes, alcoholism, MS, chronic pain, schizophrenia, PTSD,depression,antibiotic-resistant infections,epilepsy and other neurological disorders.
That leads me to small cap Gridiron BioNutrients, formerly MyCloudz, Inc (OTC: MYYZ) ianutraceutical innovator specializing in Cannabidiol health health and wellness products that was founded by Darren Long, a former NFL tight-end and 3x All American College Football Player who became an advocate of health and proper nutrition as a result of the symptoms from Chronic Traumatic Encephalopathy (CTE) or brain concussions. Gridiron BioNutrients current innovative CBD products include Gridiron MVP water, Gridiron MVP concentrate, Gridiron CBD H2O Probiotics water, Gridiron Premium Hemp Salve, Gridiron Premium Hemp Oil and Gridiron Premium Hemp Oil Capsules.
Right now, Gridiron BioNutrients unique flagship product would be Gridiron MVP water and concentrate- an innovative formulation that delivers Humic and Fulvic minerals, Probiotics, Electrolytes, 77+ trace minerals and Premium Nano CBD with a pH of 10. The Company plans to roll-out additional products over the next twelve months.
A couple of weeks ago, Gridiron BioNutrients announced the execution of a Three Year Endorsement Agreement with the National Football League Alumni effectiveNovember 1, 2017throughNovember 2, 2020. The NFLA or NFL Alumni is comprised of former NFL players, coaches, staffers, cheerleaders, spouses and associate members whose mission is to serve, assist and inform former players and their families by offering a varietymedical, financial and social programs to help members lead healthy, productive and connected lives (Pro Football Legends is the commercial marketing arm of the NFL Alumni). CEO Darren Long had this to say in the announcement:
Being a NFL alumnus myself, I am confident this Agreement with the NFLA will provide Gridiron a unique advantage to promote and advertise Gridiron licensed productsin partnership with the NFLA. In addition, we are thrilled with the opportunity to work with the NFL Alumni in developing new innovative nutritional products, supported by science,through our health and wellness program that will be tailored to specific needs ranging from Chronic Traumatic Encephalopathy CTE to daily nutritional supplementation.
The Companys marketing plan calls for working closing with both amateur and professional sports teams as the founders background puts himin a position to understand the unique circumstances various athletes face in maintaining a healthy lifestyle both on and off the field.