The Rubicon Project (RUBI) Trading 7.1% Higher

The Rubicon Project Inc (NYSE:RUBI)’s share price traded up 7.1% on Monday . The company traded as high as $6.66 and last traded at $6.63. 1,586,596 shares traded hands during trading, an increase of 212% from the average session volume of 507,947 shares. The stock had previously closed at $6.19.

A number of equities analysts have recently weighed in on the stock. Zacks Investment Research cut shares of The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Tuesday. ValuEngine raised shares of The Rubicon Project from a “sell” rating to a “hold” rating in a research report on Wednesday, January 2nd.

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The stock has a market capitalization of $314.16 million, a price-to-earnings ratio of -8.09 and a beta of 1.48.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings results on Wednesday, February 27th. The software maker reported $0.03 earnings per share for the quarter, topping analysts’ consensus estimates of ($0.05) by $0.08. The Rubicon Project had a negative net margin of 72.75% and a negative return on equity of 45.33%. As a group, sell-side analysts expect that The Rubicon Project Inc will post -0.28 EPS for the current fiscal year.

In other news, Director Frank Addante sold 12,500 shares of The Rubicon Project stock in a transaction on Monday, December 17th. The shares were sold at an average price of $3.80, for a total transaction of $47,500.00. Following the transaction, the director now directly owns 1,515,162 shares of the company’s stock, valued at $5,757,615.60. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. Over the last three months, insiders have sold 112,500 shares of company stock worth $552,375. Insiders own 12.70% of the company’s stock.

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Geode Capital Management LLC lifted its position in The Rubicon Project by 33.1% in the 4th quarter. Geode Capital Management LLC now owns 344,352 shares of the software maker’s stock valued at $1,283,000 after acquiring an additional 85,666 shares in the last quarter. Dimensional Fund Advisors LP lifted its position in The Rubicon Project by 1.0% in the 4th quarter. Dimensional Fund Advisors LP now owns 2,569,051 shares of the software maker’s stock valued at $9,583,000 after acquiring an additional 25,922 shares in the last quarter. Cetera Advisor Networks LLC bought a new stake in The Rubicon Project in the 4th quarter valued at $46,000. D. E. Shaw & Co. Inc. lifted its position in The Rubicon Project by 16.3% in the 4th quarter. D. E. Shaw & Co. Inc. now owns 1,241,389 shares of the software maker’s stock valued at $4,630,000 after acquiring an additional 173,881 shares in the last quarter. Finally, Two Sigma Advisers LP lifted its position in The Rubicon Project by 3.6% in the 4th quarter. Two Sigma Advisers LP now owns 456,325 shares of the software maker’s stock valued at $1,702,000 after acquiring an additional 15,700 shares in the last quarter. 55.62% of the stock is currently owned by institutional investors and hedge funds.

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About The Rubicon Project (NYSE:RUBI)

The Rubicon Project, Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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