Fire & Flower Holdings Corp's (OTC:FFLWF) recently completed acquisitions of media outlets Wikileaf and PotGuide is primarily about tech stacking and not media control or amplification, president and CEO Trevor Fencott told Benzinga earlier this week.
While the company does not want to change how the media landscape operates, the surge of M&A deals includes media outlets at a growing rate. With business plans diversifying across the space, how media could be impacted remains unsure.
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