What happened
Shares of Caesars Entertainment Corporation (NASDAQ:CZR) jumped a whopping 34.6% in January, according to data provided by S&P Global Market Intelligence.
So what
The big news in January was that Caesars will be the NFL’s first official casino partner. The NBA, MLB, and NHL have all struck deals with various casinos, but the NFL has started with Caesars. The deal gives Caesars the ability to market the NFL with Caesars properties but doesn’t include gambling or data feeds that have made deals with other leagues so valuable.
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