Activision Blizzard (NASDAQ:ATVI), Electronic Arts (NASDAQ:EA), and Take Two Interactive (NASDAQ:TTWO) have each launched professional esports leagues this year, while advertising and sponsorships are expected to make up three-quarters of the industry’s nearly $1 billion of revenue. And the recent announcement that Nielsen Holdings (NYSE:NLSN) will apply its TV rating expertise to Activision’s esport events could be the catalyst that unleashes a floodgate of media buying.
In this segment from Industry Focus: Consumer Goods, the cast discusses these latest developments and....More>>>