When Dak Prescott, Ezekiel Elliot and the rest of the Dallas Cowboys take the field Thursday night, NFL commissioner Roger Goodell will likely be thanking his lucky stars. Because in a season of consistently disappointing ratings for the league, including its marquee games, the Cowboys have been the one real bright spot.
Dallas has been in four of the top five most-watched NFL games this year, and five of the top ten, according to Nielsen data. Those numbers might be even more impressive if they had not, due to a scheduling quirk, been absent from ESPN’s “Monday Night Football”....More>>>