A few days ago, an article about Nike (NYSE:NKE) argued that “Nike’s shares aren’t priced to buy.” The reasoning was that “Nike is, at best, fairly valued. And it certainly isn’t trading hands at fire-sale prices.” The question is: should you expect (and wait for) fire-sales prices? Most value investors know the maxim that it is better to buy a great business at a fair price than to buy a mediocre business at low price. We think that Nike is a great business at a fair price. We have been waiting for Nike’s price to come down for a long time and meanwhile, we have sold PUT options, though unfortunately these options have never been exercised (but we cashed-in premiums). Today, we bought the stock.
Reasons to avoid the stock
We invest with a long-term view and therefore we ask long-term questions:
Has the management of Nike changed its strategy? Is Nike’s long-term strategy ultimately going to fail? Is there anything that can or has damaged the Nike brand?
Of course, competition is there, but is there any industry where there is no long-term competition? Under Armour (NYSE:UAA), Adidas (OTCQX:ADDDF), Lululemon (NASDAQ:LULU) are all good companies, but they have always been there. Under Armour and Lululemon are perceived as new entrants, but they were actually founded 20 years ago (in 1996 and 1998), Adidas is almost a century old, while Nike is “only” 52-years old. So, what has changed? These industries move in waves, but the quality of the Nike brand, its management, and innovation have been a constant. In sum, if your answer to any of the previous questions is YES, then you should reconsider our investment thesis. If it is NO, then we can move on to the next paragraph.
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- [By Max Byerly]
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But what should investors do with the stocks of Facebook, Amazon and Tesla (TSLA) , three market darlings that fell out of favor this month? Cramer weighed in with his opinions.
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At this rate, ‘Jolt’ will become nothing more than a morning Tesla (TSLA) blog that so happens to be delivered straight to your email inbox. Keeping up with the daily news flow on Elon Musk’s car creation is becoming darn near impossible. There is around-the-clock speculation on production goals. People hop into chat rooms to complain about Model 3 build quality and factory working conditions. Musk always looms large on Twitter. There are YouTube videos of people passing parking lots filled with just produced Model 3s.
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Perhaps it’s maneuvering in a traffic jam or maybe it’s engaging Autopilot on a Tesla Inc (TSLA) Model S. (Although, this program has been basting in controversy as of late).