What happened
Shares of energy drink producer Monster Beverage (NASDAQ:MNST) jumped as much as 6.3% in Friday’s trading, before settling down to a milder 4.8% gain at 2:40 p.m. EDT. Several analyst firms walked away from Monster’s annual shareholder meeting with the impression that it probably will raise unit prices by the end of the year.
So what
In a research note published early Friday morning, analyst firm Stifel Nicolaus noted that Monster’s sales growth should continue tracking near 10% throughout 2018, while gross margins are expanding. Goldman Sachs agreed, with a focus on CEO Rodney Sacks saying that Monster is “highly likely” to battle rising ingredient costs by raising prices later this year.
Image source: The author.
Now what
Going beyond the simple pricing prospects, Monster is expanding its energy drink sales around the world in a tight partnership with distribution wizard Coca-Cola (NYSE:KO). During the shareholder meeting, Sacks highlighted newly opened or expanded markets in places like Ecuador, Israel, and Eastern Europe. Pairing that long-term growth driver with solid pricing power, Monster Beverage looks ready to keep the good times rolling for at least several more years.
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Advisors’ Opinion:
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Advisors’ Opinion:
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