Image source: The Motley Fool.

Superior Uniform Group Inc  (NASDAQ:SGC)Q4 2018 Earnings Conference CallFeb. 21, 2019, 2:00 p.m. ET

Contents:
Prepared Remarks Questions and Answers Call Participants
Prepared Remarks:

Operator

Good afternoon, everyone and welcome to the Superior Group of Companies 2018 Fourth Quarter and Year End Earnings Conference Call. With us today are Michael Benstock, the company’s Chief Executive Officer; Andy Demott, its Chief Operating Officer; and Mike Attinella, Chief Financial Officer and Treasurer. After the speakers’ opening remarks, there will be a question-and-answer session. This call is being recorded and your participation implies that you agree to this. If you do not then simply drop off the line at this time.

Now I will turn the call over to Hala Elsherbini, Senior Vice President of Halliburton Investor Relations, who will read the safe harbor statement. Please go ahead.

Hala Elsherbini — Senior Vice President

Thank you. This conference call may contain forward-looking statements about Superior Group of Companies business opportunities and its anticipated results of operations. Please bear in mind that forward-looking information is subject to risks and uncertainties, and actual results may differ from what you hear today. Many of these risks and uncertainties are described in Superior Group of Companies annual report on Form 10-K, in this morning’s news release and the company’s other filings with the SEC.

Forward-looking statements in this conference call are based on management’s current expectations and beliefs. Management does not undertake any duty to update the forward-looking statements made during this conference call or elsewhere. Please note that all growth comparisons that management makes today will relate to the corresponding period in 2017, unless otherwise noted.

With that, I’ll turn the call over to Michael.

Michael Benstock — Chief Executive Officer

Thank you, Hala, and good afternoon everyone. Thank you again for joining us to review our fourth quarter and fiscal 2018 results. I’ll focus first my remarks on our performance highlights of strategic direction and market dynamics, with Andy providing more detail on our operational segments and integration progress followed by Mike’s financial highlights.

We closed the fourth quarter in fiscal 2018 on strong footing and again delivered positive results on revenue and earnings marking our 25th consecutive quarter with year-over-year sales increases. Our Promotional Products segment regained its positive momentum underpinned by a fortified sales force. The Office Gurus delivered another strong quarter and year of impressive performance. Our Uniform segment fell short of expectations and organic growth slowed. We are aggressively addressing as we’ve said in previous conferences, the shortfall from multiple angles and we’ve made tremendous progress integrating, realigning, our expanding Uniform product assortment and service lines to optimize our go-to-market strategy. Andy will provide more detail our on integration and operational activity shortly.

For the year, we execute on a number of strategic initiatives and strengthened our brand-building solutions across our diverse yet complementary product portfolio. We completed our transformational acquisition of CID resources which greatly broadens our healthcare Uniform offering while giving us entry into the fast-growing retail scrub market. We quickly responded to trade disruptions to mitigate most of our tariff exposure. We elevated BAMKO sales force and that strategy is yielding exciting results.

The strategic direction of the company is anchored and capitalizing on our shared services model. We are accelerating efforts on all fronts and leveraging the unique strengths of each business segment to optimize operational efficiencies and capture the power of our scale across our platform. In addition, we made key leadership hires promotions and appointments that address our multifaceted strategic plans. In May, 2018, we also changed our corporate name to better represent our full branding solutions to Superior Group of companies.

Before turning the call over to Andy. I’d like to provide more details on the effect of the U.S. tariffs on Chinese imports for our company. Uncertainty remains around the implementation of additional tariffs. Our proactive stance, which began actually in 2017 to mitigate risk is multi-prong, first our exposure in China has continued to decline in the steady pace as we moved manufacturing to other countries outside of the tariff mandates, once we complete the China commitments that we currently have a merchandise that extend approximately through the second quarter will be down to roughly 13% of finished products that we purchase coming from China. After carefully considering all of our sources of supply we believe that leaving this portion in China is prudent and no further reduction to this will be required.

Secondly, we’ve already implemented price increases where agreements allowed us to and where we felt appropriate and continue to review the pricing levers that are available to us. Thirdly, we continue to work with some of our best suppliers in China, some of them are the beneficiary of Chinese government subsidies for manufacturers, China also has made monetary policy adjustments to offset some of the pressure on manufacturers. As we’ve discussed many times our redundant manufacturing strategy further insulates us from geopolitical disruptions such as those were experiencing in the current macro environment.

As detailed last quarter, the impact of tariffs on our Promotional Products segment is not significant despite the fact that the bulk of their production is in China and is in subject to tariffs. Contract structure, including current market pricing practices and pass-through clauses mitigate risks with these products. Alternative sourcing, price increases and contract structure all play a role in reducing tariff risk. Our focus remains on the sustainable long term growth of our company. Our continued investment in foundational innovative and operational initiatives positions us well to meet our near-term and long-term strategic growth.

Our shared services model affords us a great deal of opportunity and flexibility to drive growth and economies of scale while simultaneously tempering the rising cost of doing business. And while widespread employee turnover rates are also causing churn within our customer relationships. We are meeting some of these with headwinds with innovative strategies and seeing good traction on both existing and new opportunities. The health of our markets are strong and the diversification of our business model further fortifies our market position and allows us to adapt quickly in the dynamic global environment.

I will now turn the call over to Andy. And then I’ll return with my closing remarks after which Mike will provide the financial overview.

Andrew D. Demott — Chief Operating Officer

Thank you Michael, and good afternoon everyone. My comments today will focus on our key operational, integration highlights for the quarter in the fiscal year. Let’s take a look at our segment performance. The Uniform segment Superior Uniform Group’s comprised of HPI, Fashion Seal Healthcare and CID again delivered a net sale gain. This was largely due to the addition of CID resources. However organic growth lagged historical trends in light of the acquisition process and initial integration within our organization. As Michael noted, we have developed strategies of realignment of our sales and marketing that we believe positions us for accelerated future growth. We also took the first step to conversion of CID to SAP and we expect to complete the SAP conversion project in CID by early next year. We didn’t list technical consultants to ensure integration targets were achieved expeditiously and without disruption to our customers.

Additionally, as we’ve learned more about CID’s inner workings, we see greater opportunities, operational and organizational efficiencies. We reinforce CIDs customer relationship under the SGC umbrella and establish significant sales collaboration with Fashion Seal Healthcare.

Through our shared services, we are well under way with shared warehousing and employee new manufacturing and sourcing strategies. One of the highlights of this strategy include supporting what we believe is a robust growth profile at CID with an additional near-shore, low cost factory primarily to achieve quicker response and delivery of CIDs fashion scrub products to the retail market. We’ve committed to building an additional factory in Haiti comparable in size and adjacent to our existing facility. The new factory will house 350 operators working primarily on CIDs fashion oriented scrub apparel.

In addition to providing factory support for HPI in Fashion Seal Healthcare products. For CID, this nearshore option, which will replace some dutiable countries’ production, but more importantly, will be there to handle CIDs growth. We’ll also reduce shipping cost to facilitate more rapid fulfillment capabilities. We anticipate this facility will be completed late this summer and will be filled the capacity within 24 months. The ERP implementation at HPI is expected to be completed later this year. This will give HPI a much better insight into the buying habits of their customers. We are also maximizing warehouse space and making smart technology investments to enhance our shared services capabilities. Upcoming technology investments include plans, update our semi-robotic hardware in our Arkansas facility, which will more than double our speed and further improve our efficiency taking us again to a true state-of-the-art facility for many years to come.

The increased automation will assure — ensure effective operations in all labor environments. We are also expanding our divisions’ use of our resources in our office in Hanoi to expedite and expand our capabilities and product development.

Turning to BAMKO, our Promotional Products segment. We are very pleased with the results of their fortified sales strategy as they delivered a strong quarter of double-digit organic sales growth. The team also just rolled out their proprietary ERP platform should develop over the last two years in our India office that will also be used by Tangerine Public Identity and future acquisitions. And they also consolidated their subsidiaries on the one financial reporting system to gain further efficiencies.

As we discussed in the past, our promotional product strategy is driven by BAMKO’s strong infrastructure, marketing prowess and award winning customized approach to illicit lasting emotional brand connections. We look forward to continued momentum in the organization. Additionally, the integration of Tangerine progressed smoothly and is nearing completion after a year of hard work.

The Office Gurus, our Remote Staffing segment posted another round of impressive results. Our customer retention remains strong and we are expanding in line with our customers’ rapid growth. We are staying ahead of demand in this segment and as we discussed last quarter, as you make a facility is on target to welcome its first employees in the next few weeks. We will be making additional strategic hires to further augment our growth in the next year.

Now I’ll turn the call over to Mike for the financial highlights.

Michael Attinella — Chief Financial Officer and Treasurer

Thank you, Andy, and good afternoon everyone. We filed our 2018 10-K this morning. So, I’ll limit my review to key an income statement and balance sheet items for the quarter and the fiscal year. Let’s begin by looking at the fourth quarter. Net sales increased 31.1% to $95 million, largely driven by the 2017 acquisition of Tangerine and our Promotional Products segment and 2018 acquisition of CID in our Uniform segment. Together they represented 84.1% of the sales growth.

Our legacy businesses delivered organic sales growth of 5.2%. The Office Gurus or TOG was up nicely by 22.5% and BAMKO reported a strong gain of 32%. Similar to last quarter, sales softened in our legacy Uniform businesses comprised of HPI, Fashion Seal Healthcare, and Superior I.D. Collectively, these businesses reported lower organic sales of approximately $2.3 million. And while these sales did not meet our expectations, we are aggressively working on better — driving better results through a more disciplined sales execution and regain our growth trends. Consolidated gross margin remained — reasonably consistent at 35.5% compared to 35.9% a year ago.

The difference is a result of higher sales mix of lower gross margins from our Promotional Products business, offset by improved gross margins from TOG and CID, both of which enjoy higher gross margin rates. Of note, we didn’t realize a full lift from CID’s higher margin profile due to promotional activity to support year end retail sales and clearance of discontinued merchandise.

As a percent of sales consolidated SG&A increased to 28.2% compared to 26.1% in Q4, 2017. This decrease in operating expense leverage came from the amortization of intangibles related to our acquisitions investments to support growth at TOG losses and investments related to our supplemental executive retirement plan and CIDs OpEx leverage as our business model is more selling and marketing expense dependent than our other Uniform businesses.

Of note BAMKO realized improved operating expense leverage from greater sales volume resulting in the 220 basis point improvement as a percentage of sales. Income from operations decreased to $6.9 million and operating margins were 7.3% for the quarter compared to 9.7% in Q4, 2017, the impact of the gross margin mix as well as the 210 basis point increase in operating expenses pressured operating margins during the quarter.

Additionally, interest expense increased on a comparative basis as a result of the term loan related to the CID acquisition together with an increase and the one month LIBOR rates. Overall, we reported net income of $4.6 million compared to $1.9 million of a year ago. Diluted EPS was — $0.30 compared to $0.12 and a year-ago period on 2.3% higher shares outstanding.

Our effective tax rate for the quarter was 19.5% compared to 72.4% of the year ago. Of note, fourth quarter 2017 earnings per share included a significant one-time impact of $0.26 per share related to the implementation of 2017 Tax Act. We also paid a regular quarterly dividend of $0.10 per share.

Now let’s shift to the full year highlights. On a year-over-year basis, net sales were up 29.8% to $346.4 million compared to $266.8 million in the prior year. The increase in net sales was driven by our acquisitions of Public Identity, Tangerine in 2017. And our 2018 acquisition of CID collectively, contributing 28.9%. TOG added 3% and BAMKO added 1.1%. Overall gains were partially offset by a decline of 3.2% from our legacy Uniform businesses. Total sales for Uniforms and Related Products increased by 16.4% year-over-year, largely due to the CID acquisition, which accounted for 20.5% of that increase. TOG continued its upward trajectory that net sales to outside customers increasing by 41.6%. Significant market penetration in both new customer engagements and existing customer relationships, continue to drive segment growth. Our Promotional Products segment sales increased 88.6% with the 2017 acquisitions of Tangerine and Public Identity contributing 81.5% of the increase, while other sales growth in this segment was just over 7%.

Of note, BAMKO achieved record bookings during the fourth quarter. Consolidated SG&A was 28% of sales for 2018, compared to 26.5% in 2017. SG&A expense in 2018 included $2.1 million of acquisition related expenses for CID. Losses on investments relating to our supplement executive retirement plan, amortization of acquisition related intangibles, investments in management, leadership and other costs to support the growth of TOG and higher selling and marketing expenses within our CID business plan.

Operating income declined by 3.8% to $24.6 million and operating margins were 7.1% for 2018 versus 9.6% in 2017. Income taxes normalized in 2018, as we’re not adversely impacted by the implementation effects of the 2017 Tax Act. The effective rate for 2018 was 20.7% versus 39.4% last year. The decrease in the effective rate is generally attributed to the reduction in the federal tax rate of 13%, the writedown of deferred tax items at the end of 2017 of 6.9% and the one-time transition tax in 2017 or repatriated earnings of 6.7%. Offsetting this decrease was an increase in compensation-based taxes of approximately 7.3%, which is mostly attributable to a reduction in the tax benefit realized in 2017 from the exercise of stock appreciation rights.

Net income for the year rose 13% to $17 million, diluted earnings per share were $1.10 versus $0.99 in the previous year. Net income in 2018 was reduced by approximately $2 million of direct expenses or $0.13 per diluted share associated with the CID acquisition costs. Net income for 2017 was negatively impacted by $4 million or approximately $0.26 per share — diluted share as a result of the increases, our fourth quarter tax provision associated with the 2017 Tax Act.

Now for a few balance sheet highlights. We continue to focus on optimizing our balance sheet to maintain ample liquidity and financial flexibility. As stated in our press release and 10-K, we restructured our amended and restated credit agreement, which financed the CID acquisition. The restructuring reduced a principal amount of $65 million using $20 million of proceeds under our revolving credit facility. We secured improved interest rates, lower incremental cost and enjoy a longer maturity. Principal and interest is do monthly with prepayment optionality. We continue to return value to our shareholders in the form of quarterly dividends. During 2018 we paid cash dividends of $5.8 million, an increase of 10.8%. As we advance into 2019, our financial position remains strong, supported by free cash flow and ample liquidity to fund our current obligations and future growth.

We also have the flexibility to be more conservative in managing our working capital for making adjustments to improve inventory turns at our DSO. As we’ve noted in past that our CapEx investments increased every four to five years above our maintenance levels of 1% to 1.5% of sales. For the next two years, we planed to increase our CapEx investment strategy the 2.5% to 3.5% of sales to support our infrastructure growth across our business segments.

We take a strategic review of our ROI metrics when making our CapEx investment decisions and we believe our investments over the next 12 months to 24 months will help to improve our speed to market enhance our manufacturing supply chain capabilities and greatly improved efficiencies, operational flexibility and collaboration across our enterprise.

I’ll now turn the call back over to Michael for his closing remarks. And a general outlook for 2019.

Michael Benstock — Chief Executive Officer

Thanks, Mike. As Mike just outlined, we believe the strategic and aggressive investments that we are directing toward our brands, technology products, people diversification and infrastructure will drive a long-term sales outlook, which remains unchanged. As a reminder, our long-term guidance reflects annual average organic sales growth in our Uniform business to exceed 6% promotional products should generate average organic growth of greater than 12% per year.

This reflects potential for customer overlap that will happen as we continue to do additional acquisitions in this segment. And Remote Staffing should add organic growth in excess of $7 million per year. On a consolidated basis, this would yield a company wide average organic sales growth of greater than 8.5% over the next three to five years.

We are resuming our acquisition strategy and promotional products. While we took a brief pause, we continue to explore strategic opportunities in this very fragmented market which lately has had a remarkable increase of private equity consolidation. We believe we are the better strategic long-term partner for many of these businesses. We expect to execute one or two acquisitions annually to build out BAMKO as a top tier branded products agency. Want to extend our thanks to all of our dedicated SGC team members for their hard work and meaningful contributions to realizing our long-term success goals. Superior customer experience is at the heart of our business, and we could not succeed without the dedication and innovative drive and creativity of our entire team.

With that, we’d like to open the call for your questions.

Questions and Answers:

Operator

We will now begin the question-and-answer session. (Operator Instructions) And our first question comes from Kevin Steinke of Barrington Research. Please go ahead.

Kevin Steinke — Barrington Research — Analyst

Good afternoon, everyone.

Michael Benstock — Chief Executive Officer

Hey, Kevin.

Kevin Steinke — Barrington Research — Analyst

I wanted to start off by talking about the Uniform segment you mentioned that it fell a bit short of your expectations, but just wondering if you could offer any more color around that statement in terms of maybe what you’re seeing in the new business pipeline and I think Andy might have mentioned something about distraction from acquisition integration. I just want to make sure I’m hearing that all correctly and what other color you might offer on that segment?

Michael Benstock — Chief Executive Officer

Sure. Let me — let me break it out in some pieces. It’s a good question, Kevin. I expected that this would come up if not today, then someday in the future, but HPI certainly has had their challenges. And HPI today recognizes most of our — it’s about half our Uniform business. And it is our Employee ID part of our non-healthcare side of our Uniform business. And as we’ve said on past conference calls, we see — we saw the delays of 2017 and 2018 and we see the pipeline for now.

We have seen a lot of turnover among the people that we were dealing with. Really, literally, I’ve never seen anything like this before in our history. I personally believe it’s a good thing. Yes, some of our relationships are changing out. But as I say so, our — the relationships with the 94% of companies that we don’t deal with. When you look at our market share, it’s about a 6% market share on the Uniform side of the business. So I’m very excited that more opportunities in ever are in front of us. Certainly, there are some that are much bigger, and I look at those. You get one of those, it moves the needle a lot. And you’re not going to get one of those every year there are more than a few of those that even come up as a possibility in a given year. But every few years, we will win one of those, and that will just as we did years ago with a major airline. if you recall, right after we bought HPI and we had major quick service restaurant chain that they took on and those things do move the needle and they will for us in the future, too. But we’re not relying on those few, big opportunities that you get every single year. They still literally hundreds of opportunities in the course of a year that come up we’ve got to be better at identifying them. I think we’re pretty good, but we could be better.

We are getting in front of more people, I can tell you that people that traveled for us last year on behalf of HPI and our whole that whole employee ID segment we’re road warriors and traveled more than they had ever traveled before. And that was to get in front of mostly customers that they had not been in front of before. We spoken about in the last couple conference calls that we don’t think we’re going to see any lift from this, or have any great news from this until really you get later on in this year and that still holds true.

Now let’s go to the healthcare side of our business. Start with Fashion Seal Healthcare we talked about Fashion Seal Healthcare being in a very commoditized mature market, that really hasn’t had a lot of excitement and it for many, many years remember one point we were trying to sell direct and then we backed off that strategy. And we have a modicum of success, but we backed up that strategy. We bought CID because CIDs model was to sell indirectly, through retailers.

And I can tell you I have never seen Fashion Seal Healthcare more energized not in my 40 years here long time and with the collaboration between them and CID, we’re going to see great things out of these two divisions working together. And I have to tell you know this is was not an intended consequence of this acquisition. We believe CID on its own broad enough to the marketplace. But what the President of Fashion Seal Healthcare and the President and all the leaders of CID and leadership of those two teams have done as create created probably the most synergistic opportunities that I’ve seen in this company in many, many years and yes it’s product-driven, so we’re developing products around that, that will meet the marketplace for each side of that equation that does take time you develop it then you put in purchase orders. And you don’t get product in for six months, so you can’t sell it. But I’m telling you that the, that what is happening between Fashion Seal Healthcare and CID is the most exciting thing that’s happened in our Company in a long time on the Uniform side of our business and will drive future growth in this company beyond most of our expectations.

I’m very encouraged by what’s going on. I believe we have really just as we picked the winner when we bought HPI years ago, that was our largest acquisition at that time. And that certainly did wonderful things for our company. I think the same is true with CID over the long haul and — but just got to be patient. They were — Andy speaks about distractions. Of course, they were. I think more — I don’t think we’ve been distracted since we bought CID. I think this distraction comes from CID having been distracted for almost nine months before they sold their business to us. And actually if you think about all the preparation that went into preparing decks and working with consultants I think that is probably a two year distraction they had before we bought them, which definitely flattened out their business. They run a incredible trajectory 20 something percent CAGR year-after-year-after-year. And they were doing great and they flattened out in 2017 prior to the acquisition in 2018 pretty flat as well even down a little bit.

But part of that is because they did not have the resources to go through a process with a investment banking firm, and also at the same time manage to develop all the products. So from a product development standpoint it definitely slowed them down, they didn’t develop new collections, they didn’t develop as many new lines, I can tell you that the week after we closed on our transaction, they sent a very large team to — of their design staff to Hanoi to begin developing three collections at one time, all of which have been very, very well received out in the market, actually out marketplace now selling probably three of the best received lines created a great buzz out in the marketplace for what these products are, the fabrics, the silhouettes, every — the fit, everything. We hit a home run with this one and you’ll know more about that in the future as you start to see CID’s numbers improve, but I feel very good from a product development standpoint that they are that they’ve expanded their capability to do product development.

I have to tell you, I went and visited their Hanoi office earlier in the year, and I might have mentioned this on the last call. I don’t remember if I went there before right or right after. I think it was after, actually. And I was amazed, I was so amazed that I took the people from our other divisions that’s the healthcare from the design side and from our sourcing side I said you guys need to go to handle and see what’s going on there. They have created a wonderful environment there that we’re — the entire company now is going to capitalize on in working with us to bring products to market sooner.

So I’m very encouraged by what’s going on in Uniform side. I really — I’d love to tell you I was pleased with last year’s results, but I’m not pleased with last year’s results. I don’t think in all the years we’ve been doing this, even though we had double-digit increases, I ever said I was pleased with our results. I think one time I talked about them being epic because we did have that one epic quarterback way back when. But I’m not satisfied, and we’re working really hard to improve that, as well as on the operational efficiency side and the operational efficiency is not just create to contain costs or lower cost. It’s also to provide better service to our customers at a lower cost and a lot of things Andy and Mike spoke about are things that we’re right in the middle of doing. Long answer. Sorry for the long answer, but I think I covered.

Kevin Steinke — Barrington Research — Analyst

No problem, no, that’s a lot of good commentary and good information in there. So if I could just follow up a little bit on some of that. I think in reference to the turnover and some of your contacts, your Uniform customers. I believe you might have said in the prepared remarks, some innovative go-to-market strategies. And I don’t know if you’ve found different ways to protect the opportunity in light of current market conditions. So, any comment on that.

Michael Benstock — Chief Executive Officer

Yeah, all right, well, the first part of that is, you know, getting in front of more people and having successful first meetings and on the Uniform side of our business. One of the exciting thing is that they have BAMKO as a resource. And BAMKO really is, as you know, was this branded merchandise but is almost very, very similarly run as an advertising agency marketing agency, and so they become somewhat of a marketing agency, as a matter of fact, we’re going to be reorganizing some jobs over the next few months to take advantage of all the marketing capabilities we have, where we have graphic artists and we have marketing and digital capabilities kind of broken up throughout all the different companies. We’re going to bring them together under shared service, but more of an agency approach.

But there aren’t very many Uniform companies that have that kind of agency capability internally and so the idea is to get from the customer and they’re helping us be better at that, but also once we’re in front of the customer to be more relevant and to provide materials and differentiation that sets us apart from everybody else is getting front of that potential customer. And then of course from the design standpoint, we feel now with what we’re doing with Henoi from a product development standpoint and using all the tools of the company from a design standpoint, we have used even CID people to help us who are basically been designing scrubs for the last 10 years, seven years, whatever, we’ve been — they’ve helping us on other parts of our business as well. And I think there’s going to be more and more of that which is only going to add to our success. And then there are lot of other strategies which some which I can’t talk about, but rest assured, that we’re not saying we never sitting back saying let’s do next year, what we did last year.

We’re always looking for new ways to approach things and I think we, we have done that I mean, and certainly, we’re doing what everybody else is doing on the SEO and digital side to try to drive customers to us. What we know who the customer base is on the, particularly on the HPI side, I mean it’s not. I wish I could tell you it’s 10,000 customers, potential customers, but it’s not, it’s less than a thousand that we want to do business with, that we feel would be the right customers for us. So we pretty much know what every one of those customers is doing and with whom and when their contracts are up and what we need to do to get in front of them.

Did that answer your question, Kevin?

Kevin Steinke — Barrington Research — Analyst

Yeah, that’s great. That’s very helpful. Thanks. So you continue to talk about the cross selling opportunities created by CID. In terms of to laundries and dealers and new product development on that side. I mean maybe just an update on how that’s progressing. And does the new facility in Haiti tie into those efforts?

Michael Benstock — Chief Executive Officer

Let me answer the second part of the question first. The new facility in Haiti will be is really being put there for CID’s growth, also to give us a choice with non-dutiable countries or dutiable countries that are having to move product and dutiable countries to non-dutiable countries just to have a lower cost basis. And CID has their production pretty set, but at the anticipated growth levels we’re going to need more and more and more production every single year and we’ve got to stay ahead of that and that is the reason we are Haiti. Now the first part of your question. Andy’s going to answer. Go ahead, Andy.

Andrew D. Demott — Chief Operating Officer

I think as far as the cross selling opportunities as Michael mentioned earlier, I mean, we’ve made some tremendous progress on that relative to CID and Fashion Seal healthcare, I think those two teams have worked together better anything that I’ve ever seen before. I think those are a lot of seeds have been planted bringing products to both our customers that were starving for more of the retail-inspired product that CID offers as well as us introducing CID into the laundry so that the customers that we’re dealing with. We’re also seeing nice cross-selling opportunities continuing to see that between BAMKO. BAMKO’s customers and our Uniform customers, we are very pleased with where that’s at.

Michael Benstock — Chief Executive Officer

Yeah, Kevin, the the group at CID and Fashion Seal Healthcare. I would say, has spent — CID’s in Dallas and we’re in Florida. But that hasn’t stopped us. I don’t think a day has gone by since this acquisition, where we haven’t been sitting with them or they haven’t sitting with us in each other’s offices working on strategies, visiting customers together. Actually making determinations when there are opportunities to how they might feed see that through a retail or distributor or laundry in order to keep our — to create loyalty with that customer base.

I mean, they’ve done a fabulous job, last year it was kind of a tough year for CID. And I didn’t mentioned this earlier and probably I should have. But when CID went through this process of selling the company, the entire marketplace knew they were selling the company. The knew they’ve been owned by private equity seven years, they very honestly approached the market their largest customers and said, we’re trying to sell the business. So there’s a certain amount of nervousness around that to begin with. And obviously, some of that nervousness was created by competitors, who thought they would capitalize on letting everybody know the CID was for sale, what kind of disruption that would bring to them and on.

And then, of course, we bought them, bare company, which worried some of those people and even worried quite some of the CID internal sales people. What’s a big company going to do? They’re going to get rid of our sales force. They’re going to integrate them into their sales force. So they’re going to start selling direct and it took us about a month to put together really after that acquisition in May. What our plans were, how we’re going approach to market. And we obviously have been thinking about it during diligence but lot of things we couldn’t discover during diligence.

And then to go out and sell that to the community of — here’s our position in the marketplace. We’re going to back off direct sales. We think 5,000 stores retailers in the United States can do a much better job than our eight salespeople could do selling into these direct channels and so we’re going to work with you all through CID and when you have CID opportunities that includes CID product or Fashion Seal Healthcare product, we’re going to be there for you. And if you show us loyalty, we’re going to show you loyalty, but we’re not going to go direct regardless.

And it took really until probably the end of the year, January, maybe even part of January, this should be — everybody believed that. And so we’re seeing some positive momentum from that. And you’ll see that in the future. But I — in terms of the synergies, the Fashion Seal Healthcare and CID working together in cross selling. I can tell you that Peter, who runs our — Peter Benstock, who runs our Fashion Seal Healthcare is probably spending more time today on CID opportunities, spending on the traditional Fashion Seal Healthcare on opportunities and hence some of the reasons why he made some changes internally. And as you know, Danny Schwartz is promoted to Vice President. I think we did a release on that and is managing the sales force now. So every — putting all the people in place to make sure we can manage a much bigger organization.

Kevin Steinke — Barrington Research — Analyst

Okay, good. That’s helpful. When — and thinking about your increased CapEx targets for the next of couple years, trying to just think about what all factors into that? You talked about the new facility in Haiti, I mean are you going to build something else for Remote Staffing in Jamaica? You mentioned some automation projects. So just trying to get my arms around what all layers into those higher CapEx expectations?

Andrew D. Demott — Chief Operating Officer

Yeah, Kevin, this is Andy. I’ll start. Mike could probably jump in with a little bit. The major projects there, we are updating the semi-robotic warehouse in Eudora, Arkansas. That’s a project — we’ve talked about that warehouse being state-of-the-art for years when we put it in probably back in the mid ’90s and it has served us very well and in fact they are still one of the most efficient warehouses out there in our business — in our industry, but this opportunity that we’re investing in really gives us the opportunity to substantially improve that, to be able to much more efficiently deal with that. They handle greater capacity with better resources there. I think that would be a tremendous deal.

That project will actually we’ll end up doing in some stages where we’ll do it side-by-side with our existing system. There won’t be a situation where we shut the existing robotic system down one day and start new one the next day. We certainly don’t like to have those big bang type situations when we can avoid it. I don’t think anybody has ever put a big bang warehousing without creating disruptions. So we’re doing everything to avoid that and do it in stages that pricing will likely take a couple of years. We’ll start seeing benefit probably in a little over a year from now whenever we put the role of completed the first wave of that.

You mentioned in Jamaica, there we are not building a facility there. We actually will be leasing a facility. There won’t be a tremendous CapEx involved with that. Mike, you want to touch on Haiti?

Michael Benstock — Chief Executive Officer

Lot of what we have is — it’s technology space this technology base this technology in the warehouses, that’s end of life or service throughout the company, it’s the creation of a lot of this, and this things we’re doing in developing programs to run ERPs to run BAMKO and Web developments that we’re doing that will carry us for the next few years of course that will be an ongoing issue. Mike, can speak of Haiti because that’s not actually the equipment is CapEx, but the rest isn’t.

Michael Attinella — Chief Financial Officer and Treasurer

Yeah. So, and what we’re doing in Haiti, as Andy said, we’re building we’re opening a manufacturing facility near where other facility is in Haiti, we’re going to lease the it’s a build-to-suit lease, if you will, for the manufacturing facility will put the equipment in the facility. One of the upsides of — beyond the upside that Andy talked about with respect to doing this in Haiti is we can leverage our back office administration activities that we have in Haiti and be able to execute that facility at even lower costs, then does a and offshore and nearshore manufacturing facility provide us normally. So we have a relatively small investment with respect machinery and equipment not that much investment in the factory because that’s going to be on a lease program, but we’re excited about getting that opportunity under way in Haiti with our the facility there.

Andrew D. Demott — Chief Operating Officer

And of course, Kevin, the other investments we’re making, we are wrapping up the SAP implementation at HPI, which will yield some significant benefits from an integration perspective, with the rest of our legacy Uniform business as well as putting SAP in the CID where I mean they really are in significant need of a new ERP system there.

Michael Benstock — Chief Executive Officer

The thing is, we used to talk about when people asked us about CapEx and you’ve asked us yourself that our CapEx normally ran in that 1.5% range and that about every five years or so. We have some big expense that I mean that’s really what’s happening this time, except we’re taking that big expense and we’re spreading it out over two years.

Kevin Steinke — Barrington Research — Analyst

Okay. Great. Got it. I guess I’ll ask few other numbers related questions here and related to the other segments. But, so you mentioned well, I guess this is still Uniforms, but you mentioned you didn’t realize full CID gross margin in the fourth quarter. I believe you mentioned some promotions and inventory clearance. I mean, is that kind of a normal fourth quarter type of occurrence or related to some of the distractions, you mentioned. Just wondering what was going on there.

Michael Benstock — Chief Executive Officer

Yeah. So direct answer to your question is no, not really. We don’t see an anticipate that this going to be a lot of margin drag during the fourth quarter with respect to sales of CID. Certainly they do a little bit of promotion activity in the fourth quarter, but it’s not that terribly seasonal of a business such that, that will occur routinely that’s going to have an impact on the margins. This quarter, discontinued inventory was an impact that gave rise to a drag on margins. And the sales levels that we experienced or realized at CID were lower than we typically would experience.

So, the amplification of the impact of discounted and promotional sales did impact the overall gross margin percent and gross profit percent that we did realize. So the percentage of promotional sales were higher than what we would typically realize in CID than what we would see on a typical routine quarter-end basis — fourth quarter basis. Does that makes sense.

Kevin Steinke — Barrington Research — Analyst

Okay. Got it. Yeah, got it. Thank you. In promotional products, sorry if I missed this, but the gross margin came in at 30.7%. You’d been running 26% to 28% through the first nine months of the year. So I what accounted for that higher gross margin? Was it a mix, product mix, or what was going on there?

Michael Benstock — Chief Executive Officer

Yeah, primarily, it was product mix that we have a couple of very large customers that are legacy customers within that business. But as we’ve grown that business, we’ve grown it with customers that provide us and afford us better overall margins. So as that mix changes and evolves, we’ve been able to see and enjoy higher overall gross profit rates. That’s what we saw in the fourth quarter. And we — as we target customers that do have higher general gross profit opportunities to us, that should continue to — we should continue to realize that.

Kevin Steinke — Barrington Research — Analyst

Okay. Great. And then you mentioned record bookings for BAMKO or promotional products in the fourth quarter. I mean — so I guess we should take that as they’re even better than what you experienced in the third quarter in terms of our bookings?

Michael Benstock — Chief Executive Officer

Correct.

Kevin Steinke — Barrington Research — Analyst

Okay. So we should, I guess, see some continued momentum in that business early in ’19?

Michael Benstock — Chief Executive Officer

That would be the expectation.

Andrew D. Demott — Chief Operating Officer

Yes. Kevin, as Michael touched on briefly in his remarks, if I may add. BAMKO, we said earlier last year that they’ve gotten a little distracted with the acquisitions and had, for lack of a better word, taking their eye off the ball on the growth a little bit, put heavy emphasis in investing and growing and improving our sales force. And the results that we’ve seen in the bookings in the third and fourth quarter are a result, to a large extent, of that sales force investment. And those people are, I mean, that team is doing very well, and we feel very good about it.

Michael Benstock — Chief Executive Officer

And getting better by the day.

Kevin Steinke — Barrington Research — Analyst

Okay. Great. And then you mentioned resuming the acquisition strategy and Promotional Products. Is that an indication, I guess, that you feel like you have the sales talent in place now? I think there was some — you made some commentary about getting the various businesses in that segment on a common financial system. So let’s say — I mean, I guess does that imply you feel like you have the infrastructure in place now. Operationally, where you feel comfortable with moving ahead with more acquisitions in that space.

Michael Benstock — Chief Executive Officer

Yes. One of the things that caused us to pause, not only the fact that they need to really tie up on loose ends with the acquisitions they had done, but also was that there were in the last stages of development of their ERP system which has been rolled out to BAMKO we rolled out in the next couple of weeks to Tangerine and Public Identity, but it went very, very well at BAMKO. It was very well tested. That’s one of the advantages of our staff being the ones who developed it, is they can, they can test each piece as they went along and certainly this is going to make them much more efficient.

It’s a much better idea for us to have everybody on one platform and be going to and when we’re — the sooner for our business to be able to show them what our capabilities are electronically versus the ones that they currently have and what we — what we’ve developed in our new product, which is called core why is I think something far superior to what anybody has in the Promotional Products business. And so we become maybe — we have a little bit of advantage from a standpoint of where those business owners are looking to sell their business might want to join.

Kevin Steinke — Barrington Research — Analyst

Okay. Great. And then in Remote Staffing you talked about continuing to invest ahead of growth, we saw sequential increase in the SG&A expenses in that segment, which is an uncommon. But is that kind of the expectation? As you continue to grow the top line so strongly, we’ll see — continue to see some of those investments in SG&A and maybe continuing sequential increases on that line.

Michael Attinella — Chief Financial Officer and Treasurer

Yeah, I think we’ll continue to see that at least through 2019, as we continue to grow that business. What we saw in 2018 was continued investment in some of the restructuring of how we go about bringing our call center agents in with respect to investment in training some additional investments in leadership and the continuing growth of our beliefs facilities. So as we continue to grow that process for to support demand we saw that increase in operating expense investment. As we grow and continue to grow demand in that organization, we will expect to see some degree of sequential OpEx growth moving forward.

Michael Benstock — Chief Executive Officer

Every one of those investments we make, whether it’s in people, whether it’s in CapEx, I mean, we look at it on ROI basis and we’re pretty conservative in that regard. Whether we’re doing an acquisition, whether we’re doing CapEx, whatever, we expect a good return on our investments. And so we’re not — really, that business has been great. It’s been growing by a few hundred. I won’t say exactly how many because I really don’t want to give away that information to the public. But it’s been growing by at least a few hundred each year for the last couple of years and actually could even greater growth in that in the future.

We’ve got to stay ahead of that you think about every couple three years you might — we might have another 1,000 people, for instance, as an example. That’s about as many people as we want to manage under one roof before we start looking for another location. So we’re actually opening in Jamaica and at the same time, we’re looking for where we are going to be two or three years from now where is our next location. It could be in Jamaica. It could be a second location in Jamaica, but Jamaica is not tried and true for us yet. So we’re looking at other places. So we know what our alternatives are. So it’s a constant process, great process. As good as that business is growing, I wish we had that in all of our businesses.

Kevin Steinke — Barrington Research — Analyst

Okay. Great. That’s all I had. Thanks for taking all the questions.

Michael Benstock — Chief Executive Officer

Great.

Operator

(Operator Instructions) And this concludes our question-and-answer session. I’d like to turn the conference back over to Michael Benstock for any closing remarks.

Michael Benstock — Chief Executive Officer

Thank you, Andrea, and sorry for jumping in there on you. We appreciate all of your time today, and we look forward to updating you on our first quarter 2019 results in April. In the meantime, enjoy the rest of your winter.

Operator

The conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.

Duration: 55 minutes

Call participants:

Hala Elsherbini — Senior Vice President

Michael Benstock — Chief Executive Officer

Andrew D. Demott — Chief Operating Officer

Michael Attinella — Chief Financial Officer and Treasurer

Kevin Steinke — Barrington Research — Analyst

More SGC analysis

Transcript powered by AlphaStreet

This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company’s SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.